Position yourself (and your product, your service, etc.) to be remarkable to the people who are interested in listening . While it sounds like an obvious point, a lot of us forget about that when we leap to making buying decisions on placing an ad, or setting-up a booth at a tradeshow, or sending out a direct-mail piece to a target that does not have the highest concentration of possible, real targets.

The following presentation by Seth Godin describes the concept of being remarkable:

Can you think of a company or brand that isn’t remarkable now, but could be?

Posted by Bill Simon on Wednesday, August 29th, 2007 at 8:16 am | under Thoughts for Food |RSS 2.0 feed | Respond, or Trackback.