Brand Yourself For Success! - Part 3
Powerful MicroBrands are usually not built by slick marketing with high-dollar graphics. MicroBrands are more likely built with strategic networking, clever public relations, and sometimes event marketing. We’ll save the details for another time. For now, to put the power of MicroBranding to work for you take these three steps:
• First, take an inventory of all the brands that may be associated with you. In addition to your brand as a professional at work, don’t forget the brand you own as husband or wife, a mom or a dad.
• Second, decide if your brands are in harmony with one another and who you want to be.
• Third, stop letting your brands manage themselves and start being proactive about the mental real estate you want to own in the minds of the people you know and love.
Mental Real Estate
…start being proactive about the mental real estate you want to own in the minds of the people you know.
In an over-messaged, under-communicated world it’s getting more and more difficult to stand out. The good news is that you don’t have to conquer the world to succeed. All you need to do is own the micro-market that is your market. And that’s why it’s critical that you understand the power of your brand, your MicroBrand!
- T. Scott Gross is more than the creator of MicroBranding; he lives it! His best known MicroBrand, Positively Outrageous Service, puts him in front of nearly 100 business audiences each year. To learn more, visit www.tscottgross.com. Best to You!