The Magic of Marketing With Magnets
In these times of economic slowdown, it is understandable that businesses start looking at what they can cut-out from their monthly expense budget. However, marketing is the LAST thing that should ever be considered to be cut.
Why? Because it is only marketing that brings in sales, revenues, profits. Everything else is pretty much just administrative overhead.
Now, it is also understandable that with a slowdown in sales, some changes should occur in how money is spent on marketing. Rather than the big money-binging contests on how much can be spent on PR and print ads, some attention should be devoted to simple, “old-school” methods that can still work today.
One of those old-school methods is using a customized magnet with your logo, business service or product description, and easy contact info for your prospect to contact you. And…besides you trumpeting your good looks and excellent services, you should consider giving your prospect something useful to help them in their life. A sports schedule, a calendar, a list of important phone numbers, etc.
Magnet advertising is one of the least expensive ways to promote your brand name right to your target market. You can easily create and maintain Top-of-Mind-Awareness with a well-designed magnet. A magnet in the home or office of a prospect puts your advertisement right in front of their eyes.
Several good points about advertising magnets: Magnets won’t be thrown away or get lost in a pile of business cards. Magnets DEMAND to be stuck on a metal surface in the vertical position…right where your target market can see your business name, service description, and contact information.
Magnet advertising acts as subtle, subliminal advertising that reminds the viewer of your message…whether it is “Hungry for pizza? Call Joe’s Pizza!” ..or “Tax headaches? Call ABC Tax Consultants!”
Magnets are cost-effective and will promote your business for pennies per month to willing recipients of your ad message.
Magnets with Baseball, Football, Hockey, Golf, NASCAR, etc. help customers associate YOUR brand with FUN and enjoyable activities. It is very difficult (and, much more costly) for you to build your brand similarly using a boring newspaper or magazine ad that is repeated on paper every day or month.
Magnets are perfect advertising vehicles to help promote businesses and organizations like:
Banks & Financial Services
Pizza delivery
Restaurants
Heating and air contractors
Maid services
Electrical and Appliance Repair Services
Plumbers
Veterinarians
Dentists
Non-profit organizations
Activity Sponsors
Real Estate Agents
Radio Stations
Political Candidates
Magnets can help anyone trying to build brand awareness for new product introduction, fundraising goals, political campaigns, and many
more applications.
One final, key point about using magnets to promote your business: Very little competition for any other ad where the magnet is placed. If you advertise in the newspaper, you have plenty of competition for the readers’ eyeballs. Same thing with the Yellow Pages. Same thing with a magazine. Even the same thing with a blaring TV or radio ad. But, a magnet, designed to capture the attention of the recipient, will stay for a long time on the home refrigerator or an office filing cabinet…quietly, deliberately marketing your services right to a willing and able prospect.