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	<title>The Practical Marketer</title>
	<link>http://thepracticalmarketer.com</link>
	<description>Where Marketing Theory Meets Practical Experience</description>
	<lastBuildDate>Wed, 21 May 2008 13:50:34 +0000</lastBuildDate>
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		<title>The Magic of Marketing With Magnets</title>
		<description><![CDATA[In these times of economic slowdown, it is understandable that businesses start looking at what they can cut-out from their monthly expense budget.  However, marketing is the LAST thing that should ever be considered to be cut.
Why?  Because it is only marketing that brings in sales, revenues, profits.  Everything else is pretty [...]]]></description>
		<link>http://thepracticalmarketer.com/promotional-marketing/the-magic-of-marketing-with-magnets</link>
			</item>
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		<title>Your Color Indulgence Can Cost You Plenty Of $$$</title>
		<description><![CDATA[As a person who is involved in producing logoed apparel and products to help businesses promote themselves, I run into one problem consistently from clients: &#8220;Why does it cost so much to print my logo on a pen, etc.?&#8221; when their logo has multiple colors or is a logo that can only be reproduced with [...]]]></description>
		<link>http://thepracticalmarketer.com/uncategorized/your-color-indulgence-can-cost-you-plenty-of</link>
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		<title>Brand Yourself For Success! - Part 3</title>
		<description><![CDATA[Powerful MicroBrands are usually not built by slick marketing with high-dollar graphics. MicroBrands are more likely built with strategic networking, clever public relations, and sometimes event marketing. We’ll save the details for another time. For now, to put the power of MicroBranding to work for you take these three steps:
• First, take an inventory of [...]]]></description>
		<link>http://thepracticalmarketer.com/thoughts-for-food/brand-yourself-for-success-part-3</link>
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		<title>Brand Yourself For Success! - Part 2</title>
		<description><![CDATA[Try these definitions on for size:
• Any message communicated by any means that creates an expectation is an act of branding.
• Any brand intended to dominate a micro-market is a MicroBrand.
• A micro-market can be as small as a one-on-one personal relationship.
Everything you do impacts the value of your brand. If you are managing a [...]]]></description>
		<link>http://thepracticalmarketer.com/thoughts-for-food/brand-yourself-for-success-part-2</link>
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		<title>Brand Yourself For Success! - Part 1</title>
		<description><![CDATA[The jeans you wear are branded. The company you run or work for is branded. And you, yes you, are branded. In fact, you are multiply-branded. That’s the good news. The bad news is that your multiple brands may not be working together. They may even be working against you!
No matter whether your brand is [...]]]></description>
		<link>http://thepracticalmarketer.com/thoughts-for-food/brand-yourself-for-success-part-1</link>
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		<title>Stand-Out From The Competition - Go Multimedia In Your Brand Promotion</title>
		<description><![CDATA[Studies show that people remember about 20% of what they hear, and 30% of what they see.  But, they remember a mind-blowing 70% of what they see AND hear!
This is why online video has rapidly become a &#8220;must-have&#8221; marketing and communications tool for all types of businesses.  Advertising on TV (whether network on [...]]]></description>
		<link>http://thepracticalmarketer.com/engagement-advertising/stand-out-from-the-competition-go-multimedia-in-your-brand-promotion</link>
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		<title>Thinking About Adding Promotional Products To Your Marketing Efforts?</title>
		<description><![CDATA[This is a little how-to on what you should think about before buying the store of anything and everything in the realm of promotional products:
How To Develop a Promotional Plan
Successful promotion campaigns don&#8217;t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, [...]]]></description>
		<link>http://thepracticalmarketer.com/promotional-marketing/thinking-about-adding-promotional-products-to-your-marketing-efforts</link>
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		<title>Trash Talk &#038; Delete Buttons: A Candid Letter from Your Prospective Customer</title>
		<description><![CDATA[Dear Seller,
I only have a few minutes, but I understand you&#8217;re interested in what you can do to capture my attention and entice me to want to set up a meeting with you.
Let me say this loud and clear right now - you have no idea what my day is like. You may think you [...]]]></description>
		<link>http://thepracticalmarketer.com/thoughts-for-food/trash-talk-delete-buttons-a-candid-letter-from-your-prospective-customer</link>
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		<title>Blog Rush - Neat New Blog Marketing Tool</title>
		<description><![CDATA[In the right column of this Website is a box that reads &#8220;From The Blogosphere.&#8221;  I ran into this while reading Drew McLellan&#8217;s blog on writing skills.
It LOOKS like a slick little tool.  Whatever articles I post on ThePracticalMarketer.com will get fed into other blogs who also subscribe to BlogRush.  This will [...]]]></description>
		<link>http://thepracticalmarketer.com/general/blog-rush-neat-new-blog-marketing-tool</link>
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		<title>Banking That Provides A Caffeine Kick</title>
		<description><![CDATA[(This article was originally published by the ABA Banking Journal)
A curious logo, an enigmatic name, and all those coffee cups
People who don&#8217;t know North Fork Bank have put all kinds of spins on the name when they hear it over the phone. Some hear &#8220;Norfolk&#8221; and think the bank comes from Virginia. Some hear it [...]]]></description>
		<link>http://thepracticalmarketer.com/promotional-marketing/banking-that-provides-a-caffeine-kick</link>
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