Stand-Out From The Competition - Go Multimedia In Your Brand Promotion
Studies show that people remember about 20% of what they hear, and 30% of what they see. But, they remember a mind-blowing 70% of what they see AND hear!
This is why online video has rapidly become a “must-have” marketing and communications tool for all types of businesses. Advertising on TV (whether network on cable) can get quite expensive, but putting a video commercial of your products and/or services on your Website is relatively inexpensive.
There are two types of “video” that can be installed on a Website. One type is the one people see on sites like YouTube.com where it is a recording of a live-action event. This type of video is fixed in its dimensional box; that is, you click a button and a rectangular box stays in one place on your Website where you view the video and the background of the video is whatever the background is behind the person(s) speaking.
Another type is the type where the person appears to “walk-and-talk” live on your site. These videos are filmed in a “green-screen” environment that allow the background of the video to be a variable. To me, this type of video presentation is much more memorable and it delivers the “wow!” impact.
I have recently started selling for a company that can produce both types of videos, and these videos can be produced for less than you might think, especially when you compare it to the cost to produce a regular 30-second commercial that you would have air on television ads.
This is what you would get with my service:
- A video approximately 3 minutes long
- Script writing assistance
- Professional spokesperson (male or female choices)
- Filming and Editing
- Site Hosting
What could you do with a video like this? At least 4 things come to my mind:
- Motivate the site visitor
- Communicate your products/services
- Demonstrate the value of your product or service
- Educate the site visitor on who you are and what you can offer them
Many, many companies are using Websites like YouTube.com to promote their products or services via “news” types of videos. If your product/service is something that is on a mass appeal basis, that might be a one of the outlets you should employ.
But, if your market is more of a regional (city, county, state) area, you can place an interesting attention-getter like the video message on your site, and promote the site to your target market in a variety of cost-effective ways like e-mail and direct mail (which I can also help you with).
Like I said, I am now offering this to my clients; If you want an idea of how this technology looks, take a look at this Website and contact me @ 678-560-9910 if you are interested in discussing how this could help your promote your business:
http://www.ecorporatevideo.com/
When you can actively engage more than one of a person’s senses at a time, that message will be remebered longer than just relying on one of the senses. Think about that the next time you make a purchase for your own use…and how you came about making that decision. How were you exposed to the product/service?