Powerful MicroBrands are usually not built by slick marketing with high-dollar graphics. MicroBrands are more likely built with strategic networking, clever public relations, and sometimes event marketing. We’ll save the details for another time. For now, to put the power of MicroBranding to work for you take these three steps:
• First, take an inventory of […]

Try these definitions on for size:
• Any message communicated by any means that creates an expectation is an act of branding.
• Any brand intended to dominate a micro-market is a MicroBrand.
• A micro-market can be as small as a one-on-one personal relationship.
Everything you do impacts the value of your brand. If you are managing a […]

The jeans you wear are branded. The company you run or work for is branded. And you, yes you, are branded. In fact, you are multiply-branded. That’s the good news. The bad news is that your multiple brands may not be working together. They may even be working against you!
No matter whether your brand is […]

Dear Seller,
I only have a few minutes, but I understand you’re interested in what you can do to capture my attention and entice me to want to set up a meeting with you.
Let me say this loud and clear right now - you have no idea what my day is like. You may think you […]

Position yourself (and your product, your service, etc.) to be remarkable to the people who are interested in listening . While it sounds like an obvious point, a lot of us forget about that when we leap to making buying decisions on placing an ad, or setting-up a booth at a tradeshow, or sending […]