In these times of economic slowdown, it is understandable that businesses start looking at what they can cut-out from their monthly expense budget. However, marketing is the LAST thing that should ever be considered to be cut.
Why? Because it is only marketing that brings in sales, revenues, profits. Everything else is pretty […]

This is a little how-to on what you should think about before buying the store of anything and everything in the realm of promotional products:
How To Develop a Promotional Plan
Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, […]

(This article was originally published by the ABA Banking Journal)
A curious logo, an enigmatic name, and all those coffee cups
People who don’t know North Fork Bank have put all kinds of spins on the name when they hear it over the phone. Some hear “Norfolk” and think the bank comes from Virginia. Some hear it […]

Note: This article was originally published by Imprint Magazine (now out of publication) in September 2004
Computer giant Microsoft Corp. ran a campaign that pitted it against its arch rival, Oracle Corp. The contest took place in Las Vegas and a promotional product held the spotlight.
Microsoft and Oracle were used to tussling with each other. […]