Where Marketing Theory Meets Practical Experience


Archive for the 'Engagement Advertising' Category

The Magic of Marketing With Magnets

Tuesday, March 25th, 2008

In these times of economic slowdown, it is understandable that businesses start looking at what they can cut-out from their monthly expense budget. However, marketing is the LAST thing that should ever be considered to be cut.
Why? Because it is only marketing that brings in sales, revenues, profits. Everything else is pretty […]

Stand-Out From The Competition - Go Multimedia In Your Brand Promotion

Saturday, October 20th, 2007

Studies show that people remember about 20% of what they hear, and 30% of what they see. But, they remember a mind-blowing 70% of what they see AND hear!
This is why online video has rapidly become a “must-have” marketing and communications tool for all types of businesses. Advertising on TV (whether network on […]

Thinking About Adding Promotional Products To Your Marketing Efforts?

Thursday, October 11th, 2007

This is a little how-to on what you should think about before buying the store of anything and everything in the realm of promotional products:
How To Develop a Promotional Plan
Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, […]