Where Marketing Theory Meets Practical Experience


Archive for January, 2008

Your Color Indulgence Can Cost You Plenty Of $$$

Wednesday, January 2nd, 2008

As a person who is involved in producing logoed apparel and products to help businesses promote themselves, I run into one problem consistently from clients: “Why does it cost so much to print my logo on a pen, etc.?” when their logo has multiple colors or is a logo that can only be reproduced with […]