Where Marketing Theory Meets Practical Experience


Archive for October, 2007

Stand-Out From The Competition - Go Multimedia In Your Brand Promotion

Saturday, October 20th, 2007

Studies show that people remember about 20% of what they hear, and 30% of what they see. But, they remember a mind-blowing 70% of what they see AND hear!
This is why online video has rapidly become a “must-have” marketing and communications tool for all types of businesses. Advertising on TV (whether network on […]

Thinking About Adding Promotional Products To Your Marketing Efforts?

Thursday, October 11th, 2007

This is a little how-to on what you should think about before buying the store of anything and everything in the realm of promotional products:
How To Develop a Promotional Plan
Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, […]