Where Marketing Theory Meets Practical Experience


Archive for September 24th, 2007

Trash Talk & Delete Buttons: A Candid Letter from Your Prospective Customer

Monday, September 24th, 2007

Dear Seller,
I only have a few minutes, but I understand you’re interested in what you can do to capture my attention and entice me to want to set up a meeting with you.
Let me say this loud and clear right now - you have no idea what my day is like. You may think you […]