Where Marketing Theory Meets Practical Experience


Archive for September, 2007

Trash Talk & Delete Buttons: A Candid Letter from Your Prospective Customer

Monday, September 24th, 2007

Dear Seller,
I only have a few minutes, but I understand you’re interested in what you can do to capture my attention and entice me to want to set up a meeting with you.
Let me say this loud and clear right now - you have no idea what my day is like. You may think you […]

Blog Rush - Neat New Blog Marketing Tool

Thursday, September 20th, 2007

In the right column of this Website is a box that reads “From The Blogosphere.” I ran into this while reading Drew McLellan’s blog on writing skills.
It LOOKS like a slick little tool. Whatever articles I post on ThePracticalMarketer.com will get fed into other blogs who also subscribe to BlogRush. This will […]

Banking That Provides A Caffeine Kick

Monday, September 3rd, 2007

(This article was originally published by the ABA Banking Journal)
A curious logo, an enigmatic name, and all those coffee cups
People who don’t know North Fork Bank have put all kinds of spins on the name when they hear it over the phone. Some hear “Norfolk” and think the bank comes from Virginia. Some hear it […]

Thoughts For Food Category

Saturday, September 1st, 2007

I have a category for blog posts titled “Thoughts for Food.” Yes, I KNOW the age-old colloquialism is supposed to be “Food for Thought.” But, this is my thinking on it:
1) “Food for Thought” is actually pretty meaningless if you stop to think about it. Normal food ingested into the body always […]