Position yourself (and your product, your service, etc.) to be remarkable to the people who are interested in listening . While it sounds like an obvious point, a lot of us forget about that when we leap to making buying decisions on placing an ad, or setting-up a booth at a tradeshow, or sending […]

Note: This article was originally published by Imprint Magazine (now out of publication) in September 2004
Computer giant Microsoft Corp. ran a campaign that pitted it against its arch rival, Oracle Corp. The contest took place in Las Vegas and a promotional product held the spotlight.
Microsoft and Oracle were used to tussling with each other. […]

After nearly 5 years in business for myself, I now know that if you can figure out the right way to market, the sales process is a darned breeze. Too bad that, of all the money I spent on “how-to-sell” books, I don’t recall a single one of them ever pointing-out how much easier […]