In these times of economic slowdown, it is understandable that businesses start looking at what they can cut-out from their monthly expense budget. However, marketing is the LAST thing that should ever be considered to be cut.
Why? Because it is only marketing that brings in sales, revenues, profits. Everything else is pretty […]

As a person who is involved in producing logoed apparel and products to help businesses promote themselves, I run into one problem consistently from clients: “Why does it cost so much to print my logo on a pen, etc.?” when their logo has multiple colors or is a logo that can only be reproduced with […]

Powerful MicroBrands are usually not built by slick marketing with high-dollar graphics. MicroBrands are more likely built with strategic networking, clever public relations, and sometimes event marketing. We’ll save the details for another time. For now, to put the power of MicroBranding to work for you take these three steps:
• First, take an inventory of […]

Try these definitions on for size:
• Any message communicated by any means that creates an expectation is an act of branding.
• Any brand intended to dominate a micro-market is a MicroBrand.
• A micro-market can be as small as a one-on-one personal relationship.
Everything you do impacts the value of your brand. If you are managing a […]

The jeans you wear are branded. The company you run or work for is branded. And you, yes you, are branded. In fact, you are multiply-branded. That’s the good news. The bad news is that your multiple brands may not be working together. They may even be working against you!
No matter whether your brand is […]